Tuesday, April 19, 2011

Soundtrack Of My Life

For the soundtrack of my life, I picked three songs:

1.  "Sky's Still Blue" by Andrew Belle.  I chose this song because I consider myself to be an optimistic person about most things, and also I thought this song was really thought provoking and I like that.  This is definitely one of my favorite songs.

2.  "Counting Sleep" by Trent Dabbs.  I picked this song because I'm always really busy and worried about something.  I always feel like there aren't enough hours in the day to get done what I want to get done.  When I hear this song I think of my best friends and my boyfriend because they are usually the ones to tell me that I need to relax all the time.

3.  "Eggshells" by Landon Pigg.  I chose this one because I over-analyze everything, I'm very indecisive, and also because I've had a few ups and downs in my life.  It seems like I've had to make a lot of important decisions lately and it's really hard to know which are the right choices.

Tuesday, April 12, 2011

Library Field Trip

First, I went to Steenbock because it was closest to my dorm.  I got on the computer and searched for things like "cancer + positive" and "cancer + outlook", but I didn't exactly what I was looking for.  I noticed that all of the titles that were most closely related to my research topic were at Ebling Library, so I left Steenbock and went there with one title and call number that I wrote down.  I was really lost in Ebling because I had never been there before, but I eventually found the book.  When I looked at the books around it, nothing really seemed to be potentially helpful.  They were all books about fear and decision making, which are too general for my research topic.  However, the book I did end up finding looks like it has some good information.  The section of this book that I'm particularly interested in is called "Lessons Learned About Benefit Finding Among Individuals With Cancer of HIV/AIDS."  It gives lessons learned about benefit finding in each of these situations, some of which include optimism, marital status, and age.  Also, I looked at the references at the back of this book and found some online journals that also are closely related to my topic.

Lechner, Suzanne C. and Kathryn E. Weaver. "Lessons Learned About Benefit Finding Among Individuals With Cancer or HIV/AIDS." Park, Crystal L., et al. Medical Illness and Positive Life Change: Can Crisis Lead to Personal Transformation? Washington, DC: American Psychological Association, 2009. 107-124.  Print.

Call Number:  BF637L53M489i2009

Tuesday, April 5, 2011

Advertising's Fifteen Basic Appeals

I chose the Daisy sour cream commercial.  In this commercial, the advertisers make the sour cream look appealing by putting it on many different kinds of foods and describing its creamy texture.  It attracts many different kinds of viewers by showing the product in family events, between friends, and with people of different ages.  Some quotes in the commercial that portray its versatility are "Daisy goes with food and fun" and "It's a family favorite" and "Give a dollop to everyone."  The song throughout the commercial is very catchy and fun.  In the commercial, no one ever acknowledges the camera; everyone is just having a good time eating sour cream and socializing with people they care about.

The Daisy sour cream commercials use advertising tactics such as the need for affiliation, nurture, and physiological needs.  The need for affiliation comes in all the interactions between the people in this commercial.  People want to be surrounded by loved ones and enjoy their time with one another, and that's exactly what this commercial tells you Daisy sour cream can do.  As for the need to nurture, the family shots of the grandma passing the sour cream to her granddaughter and the little girl helping prepare a meal with her parents (and Daisy sour cream of course) tell the consumers that this product helps make children happy and build bonds between the adults and the children.  Being a food advertisement, the physiological needs are met when the narrator of the commercial describes the creaminess of the sour cream.